Energy Innovation Agency and Kantar Advisory Partners announce strategic partnership to drive commercialisation of energy innovations

  • Thursday, June 13, 2024
  • Posted By The Growth Company

The Energy Innovation Agency (EIA) and Kantar Advisory Partners (KAP) are thrilled to announce a strategic partnership aimed at accelerating the commercialisation of energy innovations in Greater Manchester (GM) and beyond. This collaboration promises to leverage the unique strengths of both organisations to support climate-focused start-ups and impact investors, bridging the energy innovation gap and fostering connections between the UK and the Middle East.

This partnership was formalised with a Memorandum of Understanding (MOU), highlighting the following key objectives:

  • Cross-referencing innovators with end-users for Pilot Demonstration Projects: Ensuring practical applications and real-world testing of innovative solutions.

  • Developing joint funding bids and business support programmes: Enhancing financial and operational backing for emerging energy ventures.

  • Expanding the partnership with other key centres in the UK, Europe, the Middle East, and beyond: Creating a broader network of support and collaboration.

  • Undertaking joint marketing and communications activities: Amplifying the reach and impact of our initiatives through coordinated efforts.

  • Holding joint events in GM, London, and beyond: Providing platforms for knowledge exchange, networking, and showcasing innovations.

  • Co-authoring insights reports: Sharing valuable research and insights to guide the industry.

  • Developing joint strategic projects: Launching initiatives that drive significant advancements in energy innovation.

We are thrilled to announce our collaboration with KAP, which builds on our existing mission to accelerate carbon emission reductions in the Greater Manchester (GM) city-region and the commercialisation of innovative low-carbon energy solutions to bridge the innovation gap. Our exciting partnership will also support the wider scale deployment of energy innovations and ecosystems in GM, the UK, the Middle East and Worldwide, supporting businesses, organisations and communities in tackling climate change and in becoming more sustainable.

David Schiele, Director, Energy Innovation Agency

This announcement marks the beginning of a collaborative journey that will see The Agency and KAP work hand-in-hand to create a sustainable future through innovation and impactful change.

We are excited to join forces with the Energy Innovation Agency to support the commercialisation of cutting-edge energy solutions. Our partnership aims to foster sustainable growth by connecting innovative energy start-ups with investors and partners across Greater Manchester, the UK, and the Middle East. Together, we can drive impactful change and, sustainable growth, and enhance the energy ecosystem both locally and globally.

Mohamad Kantar, Managing Director, Kantar Advisory Partners

For more information, please contact:

Kevin Aisbitt - Innovation Project Manager

Energy Innovation Agency 


Louisa Rasmussen — Sustainability Analyst

Kantar Advisory Partners 



About the Energy Innovation Agency...

The Energy Innovation Agency (EIA) promotes the commercialisation of energy innovations in Greater Manchester and beyond through its Innovator Validation and Scale-Up Service. The EIA is supported by a network of eight partners: Greater Manchester Combined Authority, Growth Company, Bruntwood, SSE, Hitachi Europe, University of Manchester, University of Salford, and Manchester Metropolitan University.

Learn more about our initiatives and our role in driving energy innovation here.

About Kantar Advisory Partners...

Kantar Advisory Partners (KAP) drives sustainable growth and impactful change. By leveraging deep industry expertise and an extensive network of investors, governments, and corporations, KAP creates significant opportunities for meaningful development. KAP provides comprehensive strategic business guidance, investor readiness preparation, sustainability consulting, and MENA market entry strategies to climate focused startups and impact investors alike. Additionally, KAP’s network can access exclusive sustainability and climate tech focused events, and growth opportunities across the UK, Middle East, and Africa. KAP works as an  extension of the client’s teams, and aims to help them develop and implement robust market strategies with the vision of a more sustainable future.

Learn more about KAP's exciting projects and extensive network of climate focused start-ups and investors on their website here.